POWER UP is an ambitious, long-term initiative which supports Black music creators and industry professionals and executives, as well as addressing anti-Black racism and racial disparities in the music sector.

Co-founded by PRS Foundation and Ben Wynter and managed by PRS Foundation in partnership with YouTube Music, Beggars Group and the Black Music Coalition, the initiative brings several music industry partners and goes beyond solidarity, with new approaches which foster meaningful change.

Through a holistic POWER UP Participant Programme and the POWER UP Movement, it breaks down barriers to create:

• A fairer, more equitable music industry for Black creators and industry professionals
• Better representation in all sectors of the UK music industry
• To support innovative and exciting Black talent to create exceptional new music in all genres and at all career levels
• To amplify the work of Black creators and industry professionals to accelerate change

Since launching in early 2021, POWER UP has powered up over 160 Black music creators and industry professionals.

POWER UP was awarded an IMPALA Changemaker Award in 2022 and Music Week’s Women In Music Award’s DE&I Initiative Award in 2023.